Gartinic website design and build
After creating the brand identity and packaging design the look and feel of the new identity was rolled out into the design of the new Gartinic website.
The website breif was to create a stylish looking site explaining the products using black white and grey backgrounds similar to the sites: schwarzkopf.com, kerastase.co.uk and toniandguy.com - with the simple instruction:
"We are interested in the same visual style. As a new brand we don't want to do anything to extreme or 'out there' but feel confident in sticking to a similar formula which works so effectively for the sites previously mentioned. We like the black, white and grey backgrounds with photos of models and maybe just a few, tasteful additions of colour such as hues of purple, blue or green."