Packaging is at the real sharp end of marketing. The point at which people make a o.5 second decision whether to pick something up or not is the holy grail of successful packaging design.
If you have a product in the retail environment you are only too aware that packaging is the real marketing. As the compound result of branding, name generation, copywriting, design as well as different manufacuring and print processes - packaging has got it all.
Packaging is physical branding in motion - it needs to be inviting, persuading, infuencing and reassuring all in one shot. The design needs to achieve nothing less than the 'smile point'. Yes, you may have experienced this already when picking up an iphone for the first time or unwrapping a bottle of Molton Brown product. It is the point where you feel you are holding something that someone has given a lot of time and thought over every detail of that object and you can't help smiling - because you want it.
On reaching this elusive 'smile point' with your packaging, you've achieved trust and confidence in the consumer - and congratulations, you've just elevated your brand.
This is the difference between a great branded package and something that just contains shower gel.
With experience in branding, name generation and packaging of some of the UK's largest food and drink brands, you can be confident that newbe will take every branding opportunity necessary to create great packaging design for your product.
Call us on 01299 829 323 or email us hereto discuss your packaging design requirements.