A People Apart Ad Campaign for ZF Trading UK Ltd.
A campaign to raise the bar of quality service in the aftermarket parts industry.
Strategy
In a tough car and commercial vehicle parts marketplace, communicate service excellence, product knowledge and expertise of ZFTUK - to match the quality of their worldwide reputation for OE quality products.
Idea
Communicate specific customer benefits made possible by the exceptional service, professionalism and dedication of the people who work for ZF Trading UK.
Execution
Key ZFTUK team members from all areas of the company appearing in the adverts, from the boardroom to the warehouse seen to be talking to the customers directly. This people-based campaign goes a long way to emphasize the real friendly, approachable human side to the business in an industry which is usually very product focussed.
Advertising was across industry press and targeted HTML email campaigns.